How did Alexis Dejoria transform her passion for speed into a multi-million dollar fortune? As one of the top female drag racers, her journey is nothing short of inspiring. From racing achievements to strategic sponsorships, Alexis has crafted an impressive financial portfolio.
In this article, Ando dives into Alexis Dejoria net worth, her main income sources, and the financial decisions that shaped her wealth in 2025.
Alexis Dejoria Quick Facts
| FACT | DETAIL |
|---|---|
| Real Name | Alexis DeJoria |
| Popular Name | Alexis DeJoria |
| Birth Date | September 24, 1977 |
| Age | 47 (As of March 10, 2025) |
| Birthplace | Venice Beach, California, USA |
| Nationality | American |
| Ethnicity | Mixed |
| Education | Frank Howley’s Drag School, Gainesville, Florida |
| Marital Status | Divorced |
| Spouse | Jesse James (m. 2013–2022) |
| Children | Isabella DeJoria |
| Dating | N/A |
| Siblings | Michaeline DeJoria, John Anthony DeJoria, John Paul DeJoria II, Michael DeJoria, Justin DeJoria |
| Parents | John Paul DeJoria, Jamie Briggs |
| Height | 1.73 m |
| Net Worth | $100 million |
| Source of Wealth | Drag Racing, Sponsorships, Investments |
What is the Net Worth Of Alexis Dejoria in 2025?
As of 2025, Alexis Dejoria’s net worth is estimated to be around $100 million. Her wealth primarily stems from her successful career in drag racing, lucrative sponsorships, and business ventures. Being one of the few prominent female racers in the NHRA Funny Car division, Alexis has carved out a substantial place in the racing world.
Compared to other female racers and industry figures, Alexis’s net worth is notably high. This places her among the top earners in motorsports. Her financial journey is also shaped by her family’s business legacy, including the success of her father, John Paul DeJoria, the co-founder of Patrón Spirits.
Here are some notable personalities and entities related to Alexis Dejoria:
- John Paul DeJoria
- Kalitta Motorsports
- Patrón Spirits
- ROKiT Phones
- ABK Beer
- Jesse James
- NHRA
- Stealth Motorsports
For more about the fortunes of well-known personalities, check out our feature on famous celebrities’ financial status.
Alexis Dejoria Wealth, Salary and Financial Overview
How Did She Build Her Wealth?
Alexis Dejoria’s wealth journey began with her passion for drag racing. Her entry into the NHRA Funny Car division in 2005 laid the foundation for her financial growth.
Coming from an entrepreneurial family, she combined her competitive spirit with smart financial decisions. Building her own racing team, Stealth Motorsports, in 2009 further strengthened her income base.
Her strategic move to join Kalitta Motorsports in 2011 elevated her career. Not only did this decision open doors for larger sponsorships, but it also positioned her among the top competitors in the industry. Each major win, like her record-breaking sub-four-second pass in 2014, directly contributed to her financial growth.
What Are Her Main Sources of Income?
Dejoria’s primary income sources are multifaceted:
- Drag Racing: Prize winnings and performance bonuses make up a significant part of her earnings.
- Sponsorships: She secured high-profile sponsorships from Patrón Spirits, ROKiT Phones, and ABK Beer. These deals not only provided financial support but also solidified her brand presence.
- Business Ventures: Her role as co-owner of Stealth Motorsports added another layer of income. Additionally, collaborations with family businesses, like her father’s ventures, added to her wealth portfolio.
How Has Her Racing Career Impacted Her Finances?
Every milestone in her racing career has positively influenced her financial status. From winning national events to setting industry records, each achievement attracted more sponsorships and increased her earning potential. Joining Kalitta Motorsports was a strategic step that aligned her with a top-tier team, ensuring higher exposure and better financial outcomes.
Moreover, her consistent performance, including key wins at major events like the NHRA U.S. Nationals, not only elevated her status but also brought significant financial rewards.
What Role Did Sponsorships Play in Her Financial Success?
Sponsorships have been instrumental in Dejoria’s financial success. Aligning with brands like Patrón Spirits gave her racing career the financial backing it needed. Later, her partnerships with ROKiT Phones and ABK Beer provided further financial stability and market visibility.
These sponsorships also extended beyond racing. Brand logos on her vehicles, merchandise, and team uniforms created multiple income streams. Her ability to secure and sustain these relationships has been a key driver of her financial growth.
How Did Family Wealth Influence Her Financial Journey?
Being the daughter of billionaire John Paul DeJoria certainly provided financial advantages. However, Alexis’s success comes from her personal dedication to her craft. Her father’s influence likely shaped her business mindset, helping her make strategic financial choices throughout her career.
While she inherited business acumen, Alexis carved her own path in racing, ensuring her wealth was self-made through competitive achievements and savvy financial planning.
What Business Ventures Contribute to Her Wealth?
Beyond racing, Alexis has demonstrated business acumen. Co-founding Stealth Motorsports allowed her to control and benefit from the financial success of her racing team.
Her affiliations with high-profile sponsors also indicate her ability to leverage business relationships. Though her primary income is from racing, strategic collaborations and sponsorships have expanded her financial reach.
How Has Her Personal Life Affected Her Financial Standing?
Her marriage to Jesse James and subsequent divorce in 2020 drew media attention. While the divorce could have impacted her finances, Alexis managed to maintain her financial stability.
Her strong business sense and racing success ensured that her wealth remained secure, demonstrating resilience in both her personal and professional life.
How Does She Manage and Sustain Her Wealth?
Alexis Dejoria’s wealth sustainability comes from strategic financial planning. Her focus on long-term sponsorships and consistent racing performance ensures continuous income. Additionally, her involvement in family business ventures and wise financial decisions have contributed to her wealth management strategy.
Conclusion
Alexis Dejoria’s journey from racing enthusiast to one of the most successful drag racers is a testament to her determination and business savvy. Her wealth reflects years of hard work, strategic decisions, and a passion for racing.
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