When it comes to understanding Cars Com net worth, it’s crucial to dig deeper into how they generate revenue and manage their finances.
Here at Ando Money, we dive into the specifics, from dealer revenue growth to OEM contributions, cash flow, and strategic investments—all contributing to Cars Com’s financial health.
Quick Facts
| FACT | DETAIL |
|---|---|
| Name | Cars.com Inc. |
| Full Name | Cars Commerce Inc. |
| Industry | Automotive Technology |
| Traded as | NYSE: CARS |
| ISIN | N/A |
| Founded | May 2017 |
| Founders | Mitch Golub William Swislow Alex Vetter |
| Country/Territory | United States |
| Headquarters | Chicago, Illinois |
| Chief Executive Officer | Alex Vetter |
| Number of Employees | N/A |
| Market Cap | $1.09 Billion |
| Total Assets | $1,120.5 Million |
| Total Equity | $496.9 Million |
| Revenue | $178.9 Million (Q2 2024) |
| Net Income | $11.4 Million (Q2 2024) |
What is the Net Worth or Market Cap Of Cars Com in 2024?
As of 2024, Cars Com holds a market cap of $1.09 billion. This valuation positions it competitively in the automotive tech industry. For context, this market cap is modest compared to some industry giants.
However, it’s still substantial, especially given its strategic influence and consistent revenue growth. Let’s compare it to several other notable companies in the industry:
In the realm of the most financially prosperous companies, Cars.com holds a stable yet competitive rank, offering valuable insight into its financial performance and strategic growth trajectory.
Cars.com Revenue and Financial Performance Overview
Cars.com generates revenue through multiple streams, primarily focusing on dealer revenue, OEM and National revenue, and strategic technology and product adoption.
Dealer revenue in particular continues to be a critical segment of income, supported by an Average Monthly Revenue Per Dealer (ARPD) of $2,474 as of Q2 2024.
Additionally, the revenue is boosted through advertising solutions that help automotive manufacturers reach wider audiences.
Dealer Revenue and Its Contribution to Financial Success
Dealer revenue is a fundamental source of financial success for Cars.com. With a customer base of 19,390 dealer customers by June 2024, the dealer revenue experienced a steady year-over-year growth.
Contributing factors include the integration of Dealer Inspire and D2C Media, which enhanced Cars.com’s product offerings and strengthened its digital marketplace.
ARPD has slightly increased compared to the prior year, indicating ongoing growth in the dealer segment.
OEM and National Revenue Contributions
OEM and national revenue also play a significant role in Cars.com’s financial health.
In Q2 2024, OEM and National revenue grew by 28% year-over-year. This rise was attributed to increased spending by automotive manufacturers eager to advertise as vehicle production picked up.
The adoption of AccuTrade certified solutions further promoted the success of these revenue streams, positioning Cars.com as a significant partner for manufacturers aiming to connect with buyers.
Cash Flow Analysis and Its Impact on Revenue
A closer look at the cash flow reveals that net cash from operating activities in the first half of 2024 totaled $68.7 million. Strong free cash flow is essential for maintaining Cars.com’s liquidity and enables it to invest back into the business.
In H1 2024, the company generated $56.4 million in free cash flow, which it partly used for share repurchases, demonstrating a commitment to returning value to shareholders.
Product and Technology Investments Driving Revenue Growth
Cars.com has consistently invested in product and technology, which has directly influenced revenue growth.
Notably, its expenditure in digital solutions like the AccuTrade product line boosted its profit margins.
The company reported Adjusted EBITDA of $50.4 million for Q2 2024, signifying a healthy return on investment in its technology initiatives.
Increased adoption of its digital experience products among dealerships has directly enhanced its profitability.
The Role of Dealer Customers in Financial Performance
Dealer Customers represent a vital piece of Cars.com’s revenue equation. By the end of June 2024, the number of dealer customers rose to 19,390, which is a slight growth compared to previous quarters.
These dealer customers are at the heart of the company’s revenue stream, benefiting from various products, including digital advertising services and tools for improved customer engagement.
How Marketing and Sales Drive Cars.com’s Revenue
Marketing and sales efforts have seen increased investments in 2024. In Q2 2024 alone, marketing and sales expenses reached $60.2 million.
The allocation to marketing is not merely expenditure but an effective strategy for scaling revenues by attracting more dealer customers and maintaining existing relationships.
The strategic marketing pushes are thus an integral part of growing the $178.9 million revenue reported for Q2.
Impact of Cost Management on Overall Revenue
Cars.com’s revenue is not just about growth but also about effectively managing costs.
For Q2 2024, total operating expenses amounted to $169.4 million. To support a healthy margin, Cars.com strategically focused on reducing operational costs without compromising service quality.
Adjusted operating expenses, aimed at excluding one-off transaction-related expenses, contributed significantly to maintaining a robust revenue-to-profit ratio.
Revenue Outlook for the Third Quarter of 2024
Looking ahead, Cars.com anticipates its Q3 2024 revenue to fall between $178.0 million and $181.0 million.
Contributing factors include increased dealer adoption of the Cars Commerce suite and enhanced OEM marketing solutions to meet growing consumer demand.
The impact of the industry-wide CDK cyber incident is also reflected in the revised revenue outlook, demonstrating a proactive approach to industry challenges while remaining committed to growth.
FAQs About Cars.com
How Many Dealer Customers Does Cars.com Have?
As of June 30, 2024, Cars.com has 19,390 dealer customers, indicating a stable dealer base growth compared to earlier quarters.
What Revenue Did Cars.com Report in Q2 2024?
For Q2 2024, Cars.com reported a revenue of $178.9 million, reflecting a 6.4% increase year-over-year.
What Is the Cash Flow Situation for Cars.com?
In the first half of 2024, net cash provided by operating activities totaled $68.7 million, supporting their continued investment and share repurchase strategies.
What Role Does Product Investment Play in Cars.com’s Revenue?
Investments in product and technology, particularly in AccuTrade and digital experience solutions, have driven increased adoption rates and bolstered profit margins.
What Are Cars.com’s Operating Expenses?
For Q2 2024, Cars.com’s total operating expenses were $169.4 million, demonstrating an emphasis on strategic growth with controlled costs.
Conclusion
Cars.com’s financial journey is an insightful case of disciplined growth and strategic investments.
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