When looking at Intuit net worth, it’s clear that their financial strength is driven by key products like QuickBooks.
As a leader in the financial technology space, Intuit continues to grow through innovation and market adaptability.
In this article, we’ll explore the financial highlights that shape Intuit’s success, especially through its major revenue-driving services.
Quick Facts
| FACT | DETAIL |
|---|---|
| Name | Intuit Inc. |
| Full Name | Intuit Inc. |
| Website | www.intuit.com |
| Industry | Financial Technology (FinTech) |
| Traded as | NASDAQ: INTU |
| ISIN | US4612021034 |
| Founded | 1983 |
| Founders | Scott Cook, Tom Proulx |
| Country/Territory | United States |
| Headquarters | Mountain View, California, U.S. |
| Chief Executive Officer | Sasan Goodarzi |
| Number of Employees | 17,300 |
| Market Cap | $168.85 Billion (2024) |
| Total Assets | $32.1 Billion (2024) |
| Total Equity | $18.4 Billion (2024) |
| Revenue | $16.285 Billion (2024) |
| Net Income | $2.963 Billion (2024) |
What is the Net Worth/Market Cap Of Intuit in 2024?
As of 2024, Intuit’s market cap is $168.85 billion, which places it among the most valuable companies globally. Intuit’s financial technology solutions such as QuickBooks and TurboTax play a key role in driving this impressive valuation.
Compared to other prominent financial tech companies, Intuit’s performance continues to stand out in the industry. Here’s a list of companies that are comparable in size or competition with Intuit:
- TurboTax
- QuickBooks
- Credit Karma
- Mailchimp
- Shopify
- PayPal
- Square
- Xero
- Sage
- Microsoft Dynamics
For a full list of the richest companies, you can visit this article, where you’ll find more insights into similar brands.
Intuit Financial Performance Overview
QuickBooks Contribution to Financial Success
QuickBooks is one of Intuit’s most significant revenue drivers.
The Small Business and Self-Employed Group, primarily powered by QuickBooks Online, reported a revenue increase of 19% for fiscal year 2024, contributing substantially to Intuit’s overall financial performance.
With the growing number of small businesses turning to QuickBooks for their accounting needs, QuickBooks Online saw a 17% growth in the last quarter, proving its strong foothold in the market.
This success is due to various factors, including product innovation and subscription-based services, which provide consistent revenue.
Moreover, Intuit’s focus on expanding its online services has led to a 20% increase in Online Ecosystem revenue, further boosting their earnings.
The Role of TurboTax in Annual Earnings
TurboTax remains a core product for Intuit, contributing significantly to the company’s earnings. The Consumer Group, which includes TurboTax, reported a 7% increase in revenue, amounting to $4.4 billion for fiscal year 2024.
TurboTax Live, a premium service, was particularly successful, with its revenue growing by 17%. This shows that users are increasingly valuing the human-assisted tax filing experience.
Although there was a slight decline in TurboTax Online units—down by 2%—the overall financial contribution from this product remains solid.
This balance between consumer preference for free services and premium offerings demonstrates the strength of TurboTax in the financial technology market.
Credit Karma’s Revenue Impact
Intuit’s acquisition of Credit Karma continues to pay off, with the platform generating $1.7 billion in revenue, marking a 5% growth from the previous year.
This growth reflects Credit Karma’s ability to attract customers through its offerings in auto insurance, personal loans, and credit cards.
Additionally, in the fourth quarter alone, Credit Karma contributed $485 million, representing a 14% increase.
These figures show that Credit Karma is not only a valuable asset but also a major contributor to Intuit’s overall financial health.
Mailchimp’s Influence on Financial Performance
Another important element of Intuit’s success is Mailchimp, which has rapidly grown since being acquired.
Mailchimp’s contribution to revenue falls under the Small Business and Self-Employed Group, which saw a 19% rise in revenue.
As a marketing platform, Mailchimp helps small businesses grow, adding to the strength of Intuit’s service ecosystem.
Intuit’s integration of Mailchimp with QuickBooks has opened new revenue streams and customer engagement opportunities.
With more businesses relying on digital marketing and CRM tools, Mailchimp’s growth is expected to continue fueling Intuit’s financial performance.
International Expansion and Its Role in Growth
Intuit’s international strategy has also played a significant role in its financial success.
In fiscal year 2024, international online revenue increased by 13%, a reflection of its expansion into new markets.
Intuit’s platforms, including QuickBooks and Mailchimp, have found strong traction globally, helping the company diversify its revenue streams beyond the U.S.
As part of the Global Business Solutions Group, formerly the Small Business and Self-Employed Group, the company is focusing on strengthening its global presence, particularly with products like QuickBooks Online and Mailchimp, which are growing rapidly in international markets.
Digital Ecosystem’s Revenue Contributions
Intuit’s overall ecosystem, including its range of digital services like TurboTax, QuickBooks, and Mailchimp, reported a 14% increase in revenue, contributing $12.5 billion.
This growth is driven by the seamless integration of its products, which allows customers to access multiple services under one ecosystem.
The Online Ecosystem, specifically, saw a 20% revenue increase, showing how Intuit’s digital-first approach is resonating with customers.
By expanding its digital services and adding value through innovation, Intuit continues to dominate the financial technology landscape.
Operating Income and Profit Margins
For fiscal year 2024, Intuit’s operating income increased by 16% to $3.6 billion under GAAP, and $6.4 billion in non-GAAP terms.
This increase reflects Intuit’s strong cost management and ability to scale its operations while driving revenue.
The company’s focus on high-margin services like TurboTax Live and QuickBooks Online contributes significantly to its robust profit margins.
FAQs About Intuit
How does Intuit generate revenue?
It generates revenue primarily through its software services, including QuickBooks, TurboTax, Credit Karma, and Mailchimp. Each of these services is subscription-based or transaction-based, providing consistent revenue streams.
What is the role of QuickBooks in Intuit’s growth?
QuickBooks is a key driver of Intuit’s revenue, especially in the Small Business and Self-Employed Group. The service has seen consistent growth, with a 19% increase in revenue for fiscal year 2024.
How has Credit Karma contributed to Intuit’s financial success?
Credit Karma contributed $1.7 billion in revenue for fiscal year 2024, reflecting a 5% year-over-year growth. It is a major player in auto insurance, credit cards, and personal loans.
What are Intuit’s future financial projections?
For fiscal year 2025, Intuit expects revenue to grow by 12-13%, with operating income increasing by 28-30%. This reflects the company’s continued focus on innovation and market expansion.
What are Intuit’s most profitable services?
Its most profitable services are TurboTax Live and QuickBooks Online, both of which have high margins and significant customer bases.
These services contribute heavily to the company’s bottom line.
Conclusion
I encourage you to explore more on Intuit’s financial performance, engage with the content, and leave your thoughts in the comments.
You can also discover other financial insights on famous companies by visiting Ando Money for more articles and updates on the finance sector.
