Jeffree Star is more than just a beauty mogul—he’s a business powerhouse. From Jeffree Star Cosmetics to his YouTube empire, real estate investments, and luxury assets, he has built a financial empire that extends beyond makeup.
But exactly how much does he earn, and where does his wealth come from? Let’s break down his business ventures, salary, and financial strategies in 2025.
Jeffree Star Quick Facts
| FACT | DETAIL |
|---|---|
| Real Name | Jeffrey Lynn Steininger Jr. |
| Popular Name | Jeffree Star |
| Birth Date | November 15, 1985 |
| Age | 39 |
| Birthplace | Orange County, California, U.S. |
| Nationality | American |
| Ethnicity | Caucasian |
| Education | Pacifica High School, Huntington Beach, California |
| Marital Status | Single |
| Spouse | N/A |
| Children | N/A |
| Dating | Nathan Schwandt (former partner, 2015-2020) |
| Siblings | N/A |
| Parents | Father – Jeffrey Steininger Sr. (deceased), Mother – Marra Shubyann Lindstrom Steininger |
| Height (m) | 1.85 m |
| Net Worth | $200 million |
| Source of Wealth | Jeffree Star Cosmetics, YouTube, Music, Merchandise |
What is the Net Worth of Jeffree Star in 2025?
As of 2025, Jeffree Star’s net worth is estimated at $200 million, making him one of the wealthiest beauty moguls and YouTubers. His fortune mainly comes from Jeffree Star Cosmetics, YouTube revenue, and smart real estate investments.
Compared to other beauty entrepreneurs and influencers, his financial success is significant.
He ranks among beauty industry giants and digital entrepreneurs. Here are some notable figures in his space:
- Kylie Jenner
- Shane Dawson
- Morphe Cosmetics
- Kat Von D
- James Charles
- Kim Kardashian
- Nathan Schwandt
- Akon
- Hollywood Undead
- Too Faced Cosmetics
Want to explore more about the highest-paid stars in the entertainment world? Check out our in-depth analysis of the top-earning celebrities.
Jeffree Star Wealth, Salary, and Financial Overview
How Does He Make Money?
Jeffree Star has multiple revenue streams that make up his impressive fortune.
- Jeffree Star Cosmetics – His primary income source, generating millions in annual revenue.
- YouTube – With over 15.7 million subscribers and billions of views, YouTube ads and sponsorships add to his income.
- Real Estate Investments – He has bought and sold multi-million-dollar properties, including a Hidden Hills mansion and a Wyoming ranch.
- Luxury Assets – Star owns a collection of 25+ luxury cars, including Lamborghinis, Bentleys, and Ferraris, worth over $2.4 million.
- Merchandising & Brand Collaborations – From makeup palettes to exclusive fashion deals, these add to his income.
What Are His Business Ventures?
Jeffree Star has built a brand beyond social media.
Jeffree Star Cosmetics
- Founded in 2014, it started with Velour Liquid Lipsticks, selling out within minutes.
- Expanded to eyeshadow palettes, highlighters, and apparel.
- Majority of sales come from direct fulfillment, boosting profits.
Real Estate Investments
- Sold his Hidden Hills mansion for $16.7 million in 2022.
- Owns a 570-acre ranch in Wyoming, investing in land expansion.
YouTube & Online Presence
- One of the highest-paid YouTubers, earning between $15-$18 million annually.
- Collaborations with Shane Dawson, Kat Von D, and Morphe helped expand his reach.
How Much Does He Earn Annually?
Jeffree Star’s earnings fluctuate based on business sales and YouTube revenue.
- 2018 Earnings – $18 million
- 2019 Earnings – $17 million
- 2020 Earnings – $15 million
- 2025 Estimate – Not publicly disclosed, but expected in the same range.
How Successful Is His Cosmetics Brand?
Jeffree Star Cosmetics is one of the most profitable independent beauty brands.
- Grosses over $100 million annually (estimated).
- Competes with Morphe, Kylie Cosmetics, and Too Faced.
- His collaborations generate millions in sales within hours of launch.
What Properties and Luxury Assets Does He Own?
Jeffree Star is known for his extravagant lifestyle.
Real Estate
- Previously owned a $14.6 million Hidden Hills mansion.
- Owns a Wyoming ranch with 570 acres of land.
Luxury Cars
- Owns Bentleys, Aston Martins, Lamborghinis, and Ferraris.
- His collection is worth $2.4 million+.
What Are His Biggest Financial Decisions?
Some of his key financial moves include:
- Selling his Hidden Hills mansion for $16.7 million.
- Investing in Wyoming real estate, expanding his ranch.
- Partnering with Shane Dawson for a cosmetics line, earning over $35 million.
- Expanding Jeffree Star Cosmetics into new product lines.
What Are His Future Financial Plans?
Jeffree Star continues to expand his brand.
- Potential new business ventures beyond beauty.
- Further investments in real estate and land development.
- Possible return to music with re-releases of past albums.
Conclusion
Jeffree Star has built an empire that extends beyond beauty. His success in cosmetics, YouTube, and real estate has secured his financial future. What do you think of his business moves? Leave a comment below, share your thoughts, or explore more financial insights on andomoney.com.
