The creator behind Bluey, Joe Brumm, has built a successful career in animation. While he may not fully own the franchise, he still earns a share of the profits. His financial success comes from revenue-sharing, licensing deals, and past projects in the animation industry.
But how exactly does he make his money? And what financial moves have shaped his career? Let’s take a deep dive into Joe Brumm net worth, salary, and financial overview.
Joe Brumm Quick Facts
| FACT | DETAIL |
|---|---|
| Real Name | Joseph Brumm |
| Popular Name | Joe Brumm |
| Birth Date | 1979 |
| Age | 46 years |
| Birthplace | Winton, Queensland, Australia |
| Nationality | Australian |
| Ethnicity | N/A |
| Education | Marist College Ashgrove, Griffith University |
| Marital Status | Married |
| Spouse | Suzy Brumm |
| Children | Two daughters |
| Dating | Not applicable |
| Siblings | Middle of three brothers |
| Parents | Bob Brumm (Father), Chris Brumm (Mother) |
| Height | N/A |
| Net Worth | $10 million |
| Source of Wealth | Animation, Writing, Directing |
What is the Net Worth of Joe Brumm in 2025?
As of 2025, Joe Brumm’s net worth is estimated at $10 million. His financial standing primarily comes from his role as the creator of Bluey, one of the most successful children’s shows globally. However, he does not fully own the rights to the show.
Instead, BBC Studios and Ludo Studio control most of the profits, with Brumm earning a share.
His earnings also stem from past projects like Peppa Pig and Charlie and Lola. When compared to other industry figures, his wealth is modest.
Many top animators and producers have net worths that surpass his due to ownership rights.
Other notable people and entities related to Brumm:
- Ludo Studio
- BBC Studios
- Disney
- Moose Toys
- Matt Groening
- Australian Broadcasting Corporation (ABC)
- Peppa Pig
- Hasbro
For more insights into the world’s wealthiest figures in entertainment, check out this exclusive list.
Joe Brumm Wealth, Salary, and Financial Overview
How Does He Make Money?
Joe Brumm’s income streams come from various animation projects. His primary earnings source is his profit share from Bluey. While he does not own the full rights, he still receives a portion of revenue.
Additionally, his work on British animated series like Charlie and Lola and Peppa Pig contributed to his early earnings. He also directed animated short films such as The Meek and Causes, which added to his portfolio.
Brumm’s involvement in Studio Joho, an animation studio he co-founded, also played a role in his financial journey.
Who Owns Bluey and How Does It Affect His Earnings?
Although Brumm created Bluey, he does not hold the ownership rights. Instead:
- Ludo Studio owns the production rights.
- BBC Studios profits from distribution and licensing deals.
- Disney acquired global streaming rights (excluding Australia, New Zealand, and China).
Since he does not hold equity in Ludo Studio, his earnings from Bluey are profit-based rather than ownership-based.
What Are His Major Financial Deals and Partnerships?
Brumm’s biggest financial connection is through BBC Studios, which manages Bluey‘s distribution and global licensing.
In 2019, Disney struck a major deal with BBC Studios for streaming rights, generating substantial revenue.
Another key financial player is Moose Toys, which holds exclusive merchandise rights for Bluey. Toy sales significantly contribute to the show’s overall earnings.
While these deals drive massive profits, Brumm receives only a fraction compared to what full rights holders earn.
How Do Streaming and Merchandising Contribute to His Finances?
Streaming and merchandising play a huge role in Bluey‘s financial success.
- Disney+ streams Bluey worldwide, increasing revenue.
- Merchandise sales include toys, books, clothing, and household items.
- Bluey‘s books have sold over 20 million copies worldwide.
Although Brumm does not control merchandising, he benefits from revenue-sharing agreements with BBC Studios and Ludo Studio.
Does He Earn Royalties from Bluey?
Brumm earns money from Bluey, but not in the way many might expect.
- Unlike Matt Groening (The Simpsons) or Larry David (Seinfeld), he does not fully own the intellectual property.
- His profits come from a profit-sharing model, rather than direct royalties.
- The majority of Bluey‘s revenue flows to BBC Studios and Ludo Studio.
Had he retained full ownership, his financial situation would be vastly different.
What Other Projects Have Contributed to His Wealth?
Before Bluey, Brumm worked on several animated projects:
- British animated series (Charlie and Lola, Peppa Pig, Ben & Holly’s Little Kingdom)
- Short films (Causes, The Meek)
- College Humor sketches (Tinderella: A Modern Fairy Tale, Paperman Threesome)
- YouTube web series (Dan The Man), later adapted into a mobile game
These earlier projects built his reputation but did not contribute the same level of financial success as Bluey.
How Might His Financial Future Evolve?
Looking ahead, several factors could impact his financial growth:
- The continued success of Bluey – If the show maintains its popularity, his profit-sharing earnings could grow.
- Upcoming feature film – Brumm announced a full-length Bluey movie, which could increase his earnings.
- Potential new projects – If he negotiates full ownership for future works, his financial position could shift dramatically.
- Increased licensing opportunities – Expanding Bluey into new markets could lead to more revenue.
While he has already built a solid financial foundation, his wealth could grow if he secures greater creative and ownership rights in future projects.
Conclusion
Joe Brumm has carved out an impressive career in animation, but his net worth and financial earnings are tied to revenue-sharing rather than full ownership. His involvement in Bluey ensures steady income, but the biggest profits go to BBC Studios and Ludo Studio.
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