Liver King has become one of the most talked-about fitness influencers in recent years. With his bold claims about the ancestral lifestyle, his massive social media presence, and his controversial diet, many people are curious about Liver King net worth and how he actually makes money.
His online empire includes multiple revenue streams, from social media earnings to supplement businesses.
But with past controversies, including steroid use revelations, has his financial success been affected? Let’s break down his income, assets, and how he continues to grow his wealth.
Liver King Quick Facts
| FACT | DETAIL |
|---|---|
| Real Name | Brian Johnson |
| Popular Name | Liver King |
| Birth Date | 1976 or 1977 |
| Age | 47–48 (as of 03/13/2025) |
| Birthplace | Ceiba, Puerto Rico |
| Nationality | American |
| Ethnicity | N/A |
| Education | Studied biochemistry at Texas Tech University |
| Marital Status | Married |
| Spouse | Barbara Johnson |
| Children | Two sons |
| Dating | N/A |
| Siblings | One brother |
| Parents | Philip D. Johnson (deceased) |
| Height | N/A |
| Net Worth | $10 million |
| Source of Wealth | Social media, supplement business, coaching, endorsements |
What is the Net Worth of Liver King in 2025?
As of 2025, Liver King’s net worth is estimated at $10 million. His wealth comes primarily from social media earnings, supplement businesses, and coaching services.
His company, Ancestral Supplements, has been a major financial success, and his Heart & Soil brand has gained traction among health-conscious consumers.
Compared to other fitness influencers, Liver King’s wealth places him among the more successful figures in the industry.
However, his past steroid scandal has raised questions about his financial transparency. While his businesses continue to thrive, some wonder if his income has been impacted by credibility concerns.
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Liver King Wealth, Salary, and Financial Overview
How Does He Make Money?
Liver King’s financial success is built on multiple income streams. His social media presence plays a crucial role in attracting brand deals, while his supplement business generates substantial revenue. He also offers coaching services and sells fitness-related products.
Despite the controversy surrounding his steroid use, his core audience remains engaged, helping maintain his revenue streams.
What Are His Main Revenue Streams?
Social Media Earnings
Liver King makes significant income from TikTok and YouTube, with millions of followers and high engagement rates.
- TikTok: With 6.1 million followers, he benefits from sponsored posts and brand deals.
- YouTube: With 1.2 million subscribers and 77.6 million total views, he earns from ad revenue and collaborations.
Business Ventures
- Ancestral Supplements: His most successful business, selling grass-fed organ supplements.
- Heart & Soil: A collaboration with Paul Saladino, offering similar products.
- Merchandise & Coaching: Personalized health coaching and branded products also contribute to his wealth.
How Much Does He Earn from TikTok and YouTube?
While his exact earnings aren’t public, estimates suggest he makes thousands per month from YouTube ads alone. His sponsored content and affiliate partnerships bring in additional income.
On TikTok, brand deals and partnerships provide another steady revenue stream, with companies paying influencers thousands per post depending on engagement.
How Profitable Are His Businesses?
His supplement businesses have been successful due to the growing interest in natural health and fitness. Ancestral Supplements and Heart & Soil continue to attract customers despite criticism from nutrition experts.
Sales figures are not public, but given his social media reach, these businesses likely generate millions in revenue annually.
What Are His Investments and Assets?
Liver King’s biggest asset is his mansion in Texas. His home is an 8,300-square-foot Spanish revival-style property, featuring:
- A boxing ring in the living room
- Walls decorated with axes and guns
- Four Dobermans on patrol
- No traditional beds—his family sleeps on wooden slats
While his investment portfolio isn’t public, he has expressed interest in sustainable farming and regenerative agriculture.
How Has His Financial Status Changed Over Time?
His net worth has grown significantly since 2021, fueled by his rise to social media fame. However, the steroid controversy in 2022 led to a $25 million lawsuit, which was later dropped.
While this could have impacted his finances, his businesses and online presence remain strong.
Is His Wealth Real or Overstated?
There have been speculations about whether Liver King’s wealth is exaggerated. Some critics argue that his lifestyle branding may be more of a marketing tool than reality.
However, his business revenue and social media engagement suggest he is genuinely successful.
Conclusion
Liver King has built a multi-million-dollar empire through social media, supplements, and coaching. Despite controversies and criticisms, his businesses remain profitable, and his financial success is undeniable.
What do you think about his financial journey? Leave a comment, share this article, or explore more insights on andomoney.com.
