Tati Westbrook has built a strong financial empire through YouTube, beauty ventures, and strategic investments.
Known for her expertise in makeup tutorials and product reviews, she has successfully monetized her online presence.
Beyond YouTube, she has ventured into the business world, creating Halo Beauty and previously running Tati Beauty.
But how does she make money? What challenges has she faced in her career? And what’s her current financial standing? Let’s break down her earnings, income sources, and financial trajectory.
Tati Westbrook Quick Facts
| FACT | DETAIL |
|---|---|
| Real Name | Tania Aleksandra Krievins |
| Popular Name | Tati Westbrook |
| Birth Date | February 14, 1982 |
| Age | 42 |
| Birthplace | Seattle, Washington, USA |
| Nationality | American |
| Ethnicity | Latvian descent |
| Education | N/A |
| Marital Status | Married |
| Spouse | James Westbrook |
| Children | Stepson, Tyler |
| Dating | No known dating history |
| Siblings | Three sisters |
| Parents | Cindy Krievins |
| Height (meters) | 1.73 m |
| Net Worth | $12 million (estimated) |
| Source of Wealth | YouTube, Business, Beauty Industry |
What is the Net Worth of Tati Westbrook in 2025?
As of 2025, Tati Westbrook’s net worth is estimated at $12 million.
Her income comes primarily from YouTube, her beauty businesses, and strategic investments.
She earns between $1M-$2M annually from YouTube alone, making her one of the most financially successful beauty influencers.
In comparison, other major figures in the beauty and influencer industry have built impressive financial portfolios. Here are some notable individuals in similar fields:
- James Charles
- Jeffree Star
- Shane Dawson
- Clark Swanson
- Huda Kattan
- Michelle Phan
- Patrick Starrr
- NikkieTutorials
- Jaclyn Hill
- Lisa Eldridge
To explore more about the wealthiest figures in entertainment, check out this detailed list of the world’s richest celebrities.
Tati Westbrook Wealth, Salary, and Financial Overview
How Does She Make Money?
Tati Westbrook’s income is diversified, with multiple revenue streams contributing to her financial success. The primary sources of her wealth include:
- YouTube Ad Revenue – With over 8 million subscribers and 1.5 billion views, her channel generates significant ad earnings.
- Sponsorships & Brand Collaborations – She partners with high-end beauty brands for sponsored content.
- Business Ventures – Co-founder of Halo Beauty and the former Tati Beauty brand.
- Affiliate Marketing – She earns commissions from beauty product recommendations.
How Much Does She Earn from YouTube?
Tati Westbrook earns an estimated $1M to $2M per year from YouTube ads, sponsorships, and affiliate links. Her revenue fluctuates based on video engagement, subscriber activity, and brand deals.
With over 8 million subscribers, she ranks among the top beauty influencers, with earnings similar to Michelle Phan and James Charles.
The Role of Halo Beauty in Her Financial Success
Halo Beauty, launched in 2018, specializes in vitamin supplements for skin, hair, and nails. The brand’s products are:
- Cruelty-free
- Soy-free & gluten-free
- Preservative-free & vegan
Halo Beauty has been a strong revenue driver, generating millions in sales. However, legal challenges with Clark Swanson, her former business partner, have affected the company’s operations.
Why Did She Shut Down Tati Beauty?
Tati Beauty was launched in 2019 with high expectations, starting with an eyeshadow palette that sold out quickly. However, the company closed in 2021, with Tati citing:
- The COVID-19 pandemic affecting supply chains
- Legal issues surrounding business partnerships
- Personal and financial risks
Despite this, her expertise in the beauty industry keeps her in high demand for future ventures.
Her Real Estate Investments and Assets
Tati Westbrook has made smart real estate investments, including:
- Sherman Oaks, LA: Purchased for $3.3M, sold for $3.8M in 2020
- Burleson, Texas: Bought for $2M in 2022
- Seattle Home: Additional property holdings
Her real estate portfolio shows a strategic investment approach, allowing her to diversify her wealth.
How Legal Issues Affected Her Finances
In 2020, Tati Westbrook and her husband James were sued by Clark Swanson, former Halo Beauty co-founder. The lawsuit involved:
- Breach of contract & financial disagreements
- Swanson’s claim that he was cut out of a $16M business deal
- A settlement in 2024, with Tati leaving Halo Beauty
These legal troubles impacted her financial stability, but she remains financially strong through YouTube and future projects.
How She Manages Her Wealth and Future Plans
Despite business challenges, Tati Westbrook remains a savvy entrepreneur. Her financial approach includes:
- Diversifying income sources beyond YouTube
- Strategic investments in real estate and business
- Potential relaunches in the beauty sector
Her ability to bounce back from setbacks shows her resilience in the competitive beauty industry.
Conclusion
Tati Westbrook has built a successful career through YouTube, business ventures, and smart investments.
While challenges like lawsuits and business closures have tested her, she remains a top influencer in the beauty world.
For more insights into celebrity finances, visit andomoney.com and stay updated on the latest financial news!
